A RESUME THAT WORKS is, above all else, a resume that will be read. The purpose of a resume is to help you get an interview. If, as the result of submitting your resume, you get an interview with a prospective employer, you have a resume that worked!
Resumes are mostly used to screen people out of consideration! A resume that works screens you in! A resume that works stands out from all the others. It will get you the attention you deserve.
Employers don't spend much time reading each resume. Thirty seconds is a fair estimate. Maybe as little as 15 seconds, unless you get their attention immediately, in that first glance-through.
Think of your resume as an advertisement about yourself. Your resume must be built with the same techniques that advertisers use, to give you the edge over your competition. The resume must have a strong impact on your prospective employer.